Like millions of other websites that have been around for a long period of time, here at Location Rebel we had a lot of deferred maintenance.
Things have generally been going well, but aside from filling out some basic metadata on our posts, for years we largely ignored our SEO, and we certainly haven’t been proactive about doing much with it.
At the end of last year, I started to realize how much of a problem this was. Traffic was starting to slide down, we had hundreds (literally) of posts that either weren’t optimized, were no longer useful, or in many cases, both.
It became really clear that I’d need to take some time to rethink the long-term goals of the site and devote a significant amount of time to getting back to ground zero with our site structure, technical components, and optimization.
In order to help facilitate that I enlisted the help of Steve Latronica to do an in-depth technical audit of the site. Over the last few years we’d switched domains, moved off WordPress, moved back on to WordPress, and I knew there was going to be a lot of scar tissue from the process that needed to be addressed.
We spent the better part of 4 months going through the process, but throughout the whole ordeal, there was one service Steve insisted that we pick up: SEMrush.
He had us set up in his account, but after he finished the audit, we were on our own. We learned very quickly that SEMrush was going to be a lifesaver when it came to helping us figure out our strategic direction, identify opportunities, and track every single element of our website’s search performance.