Though YouTube’s videos are still free to watch, you often have to sit through commercials before and, in some cases, during your stream. That is, unless you pay $12 a month for YouTube Premium.
With the implementation of double pre-roll and unskippable ads, YouTube Premium’s ad-free experience is pretty much a necessity for anyone that spends a significant amount of time on the platform.
Watching your favorite creators on the big screen of your TV when casting or using the smart TV app is also a lot more pleasant without constant interruptions. The Premium experience is truly ad-free: there are no trailers for YouTube originals or anything of the sort.
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Speaking of creators, however, YouTube Premium has another great advantage that is not mentioned enough: revenue sharing. A Premium subscription supports the YouTubers you love because YouTube shares a portion of the revenue for every view they receive from subscribers. This supposedly includes demonetized videos too.
When YouTube Red first launched, all of the marketing seemed to be focused on original content. All of your favorite YouTubers but with bigger budgets — who wouldn’t want that? Unfortunately, YouTube still hasn’t delivered in this area. Nowadays, most originals are not exclusive to Premium subscribers. You can watch them with ads on a free account, but the quality seems to be deteriorating. The platform also looks to be pushing YouTubers aside in favor of celebrities.